Born between 1965 and 1980, Generation X is now between the ages of 45 and 60.
As they approach retirement, homebuilders and senior living communities are paying closer attention to their unique needs and preferences—many of which set them apart from the generations before and after them.
They want homes that fit their lifestyles—balancing work, family, and personal interests.
A Generation Caught in the Middle
One of the defining characteristics of Gen X is that they are often balancing the care of aging parents while still supporting their children.
Multigenerational living has become an increasingly popular choice, with many Gen X homebuyers seeking spaces that accommodate extended family. According to the National Association of Realtors, 19% of Gen X buyers choose multigenerational homes—the highest of any generation.
Gen X homebuyers are also looking for houses with extra space—whether it’s a separate suite for a parent, extra rooms for returning college kids, or even a bathtub specifically for when the grandkids visit.
Working With remote and hybrid work now the norm, they want homes with dedicated office spaces—“pocket offices” that let them be productive without taking over the dining table. They’re building homes that work for them, not just places to sleep.
Tech-Savvy and Future-Ready
Unlike Boomers, who had to adjust to new tech later in life, Gen X was there for the rise of the internet.
They adapted early, and now they expect their homes to keep up.
Smart home systems, security features, fall sensors, health-monitoring devices are features they are interested in.
They want homes that make life easier and safer while keeping their independence as they age.
A Preference for Modern Design and Luxury
According to Fortune, Gen X accounts for the largest share of luxury spending in 2024, making up nearly a third of high-end purchases.
Many are opting for resort-style communities with private pools, golf courses, and wellness centers—places that fit their active, social lifestyles.
Design-wise, they prefer contemporary and mid-century modern aesthetics.
Instead of traditional, formal spaces, they opt for homes with large kitchen islands, spa-like bathrooms, and spaces designed for both comfort and entertaining.
Homes Built for Experiences, Not Just Living
Many GenXers remain active and health-conscious, choosing homes that support their well-being. Builders are responding with outdoor living spaces, recreation areas, and designs that promote relaxation and socialization.
Recreational amenities play a big role in their home-buying decisions. Gen X buyers are drawn to communities with hiking trails, tennis courts, and spaces for social gatherings. They want homes that allow them to stay engaged while maintaining their independence.
An Independent Generation
Gen X grew up as “latchkey kids,” coming home to an empty house while their parents worked. That early independence has shaped how they live today.
This independence is reflected in their housing choices—they favor intimate gathering spaces over large, communal areas and want homes that allow them to live on their own terms.
As Gen Xers enter their next chapter, they’re increasingly looking for communities that not only meet their practical needs but also align with their lifestyles. They are focused on finding communities that allow them to live life on their terms, with all the space, technology, and design elements they’ve come to appreciate all while accommodating their family.
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Sources: https://www.boston.com/real-estate/real-estate-news/2020/03/16/design-trends-different-generations/
https://techcrunch.com/2016/03/23/technology-is-changing-how-we-retire/ https://www.marketwatch.com/story/board-games-and-firepits-senior-communities-are-pulling-out-all-the-stops-to-lure-generation-x-heres-why-2d2a31fb?st=aV7iXS&mod=1440&user_id=66c4c6945d78644b3ab73bc1 https://www.nytimes.com/2024/04/06/business/gen-x-retirement-home-buying.html https://www.nar.realtor/research-and-statistics/research-reports/home-buyer-and-seller-generational-trends https://www.dol.gov/sites/dolgov/files/ETA/opder/DASP/Trendlines/posts/2024_08/Trendlines_August_2024.html
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